---
title: "Publisher Spotlight: No. 4 with Round Hill Music"
description: Round Hill Music’s Amy Birnbaum on accurate lyrics, legacy catalogues, and developing new songwriters in LyricFind’s fourth Publisher Spotlight.
image: https://blog.lyricfind.com/hubfs/PublisherSpotlight-RoundHill_BlogAsset_Header%20(sm).jpg
---
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November 9, 2026
# Publisher Spotlight: No. 4 with Round Hill Music
By LyricFind · 5 minute read
## **How Round Hill’s Amy Birnbaum keeps classic songs ready for their next moment and new writers ready for their first.**
A 1964 girl-group single, a 2005 rap record, and a TikTok sound used in over 16 million videos have more in common than most listeners realize. Connecting them is the kind of work Amy Birnbaum does every day.
As Senior Director of A&R and Artist Relations at Round Hill Music, and the company’s longest-serving creative executive, Amy looks after the legacies of celebrated writers while signing and developing new talent. Since 2010, Round Hill has grown into a full-service music company built around publishing. Its catalogue spans jazz standards like “[What a Wonderful World](https://lyrics.lyricfind.com/lyrics/louis-armstrong-what-a-wonderful-world),” iconic Broadway scores, and holiday favourites, alongside current writers like [LA LOM](https://open.spotify.com/artist/01sY3iLJZtSBa0BIbcpddJ?si=c2FV7PSDTUuqaIaTHEqn8Q).
In our fourth Publisher Spotlight, Amy explains how accurate lyrics help fans find a song, shares the question she asks every new signing, and breaks down the difference between caring for a classic and building a new one.
LF: What changes for a fan when the lyrics they’re reading are accurate, and what’s lost when they’re not?
**AB**: For a fan, accurate lyrics are the difference between hearing a song and understanding it.
When the words are right, you can follow the story, catch the wordplay, and see what the artist
meant. It gives fans a shared language. When lyrics are wrong, you lose more than a few
words. From a publisher’s standpoint, lyrics are one of the main ways fans search for music.
Accurate lyrics and clean metadata make sure a song is found and the right people are
credited.
## For a fan, accurate lyrics are the difference between hearing a song and understanding it.
LF: Lyric translations open your songs up to fans who don’t speak the original language. How much does that global reach factor into how you think about your catalogue?
**AB**: Global reach is incredibly important to how we think about our catalogue. Our writer, [Bob Thiele](https://open.spotify.com/artist/1wYPhZg9lFjhOWiCXd9023?si=VzTdtteNSFiHNSPWxknjag), penned “[What A Wonderful World](https://lyrics.lyricfind.com/lyrics/louis-armstrong-what-a-wonderful-world)” for [Louis Armstrong](https://open.spotify.com/artist/19eLuQmk9aCobbVDHc6eek?si=Uld34Gc7TL-2kboT0eD_8g) co-written with George David Weiss. It’s since been translated into at least 55 languages, a testament to how universal its message is. Lyric translations help these timeless songs connect even more deeply with listeners around the world and continue finding new audiences across generations. Broadway shows that we publish, including [Kander](https://open.spotify.com/artist/7xSEQmlssbeoIUdQ0HFjUT?si=SNyGY6ijQy6Odd-0nYFJwQ) and [Ebb](https://open.spotify.com/artist/4N7zDn1NflAS95XQJdgiA3?si=QwKUwZlxQiORB04rpMGLyg)’s *Cabaret*, [Stephen Sondheim](https://open.spotify.com/artist/4TbtUt49IMXEIMmNdifHb1?si=HFC3ZMxDSqKVnDphlwfmow)’s *Company*, and [Stephen Schwartz](https://open.spotify.com/artist/7daPb40K64rRtF36wd3ZOk?si=w5D7iNLySdagJUtFKFcxMA)’s *Godspell* have been translated for productions around the world. Many of our Holiday songs, including “Santa Baby” by [Philip Springer](https://open.spotify.com/artist/0lgHB1AXXpT8hVY6WUDJcQ?si=WkxETxD3TMyE54rD3KofCQ), are translated and adapted in many countries.
LF: What conversation do you have with almost every songwriter you sign?
**AB**: I love knowing what records their parents listened to. It helps give me some insight into what helped shaped their ears and early musical experiences.
LF: Tell us about a song from your catalogue that found an unexpected audience. Who was this audience, and how did they discover the song?
**AB**: A great example is "[Remember (Walking in the Sand)](https://lyrics.lyricfind.com/lyrics/the-shangri-las-remember-walking-in-the-sand)", written by our writer [George 'Shadow' Morton](https://open.spotify.com/artist/3mQTFRaKZKtbdlbGrB2UVS?si=9UpH2BBoSKCu5vGgC1EuXA). [The Shangri-Las](https://open.spotify.com/artist/1WvziZcLLYLoMMdmQx7qcN?si=hWDunuI3QlKIvKjXk5InfQ) recorded it in July 1964, and it was released that August, and it became a Billboard Top 5 hit. In 2005, the rapper [Capone](https://open.spotify.com/artist/5tZCG7dzZBfmr64xw9elgL?si=pUtM2uFzRj2-hTUVdU7i6w) sampled it for "[Streets Favorite.](https://lyrics.lyricfind.com/lyrics/capone-streets-favorite)" Then in 2020, [Kreepa](https://open.spotify.com/artist/6XUob2lASlLLaavOTAw9Vb?si=dSkSZpxVRCSxqI6l2OAmuw) built a track called "[Oh No](https://lyrics.lyricfind.com/lyrics/kreepa-oh-no)" on Capone's instrumental, and it became a TikTok sensation, played whenever something goes wrong, with over 16 million videos using the sound. So, a song from 1964 reached a whole new generation through a 2005 rap track and a 2020 viral hit, and most of those listeners had no idea where "Oh No" came from. It also shows why accurate credits matter, because the sound was attributed to everyone from Kreepa to Capone when the original is a Shangri-Las song written by Shadow Morton.
LF: Looking ahead, what’s the biggest shift you expect to see in publishing over the next few years?
**AB**: The biggest shift I expect is that legacy catalogues and analog music become increasingly valuable. As AI makes new content cheap and nearly infinite, what's scarce is what's verifiably human. Vinyl, cassettes, and other physical formats carry proof of human craft and give fans something tangible when digital streams feel endless and interchangeable. It won't replace streaming, but it will command a growing premium. As supply becomes infinite, the old and the physical become the authentic.
## As supply becomes infinite, the old and the physical become the authentic.
LF: Round Hill is a full-service music company built around publishing, with records and sync under the same roof. How do these areas work together to create opportunities for a single song?
**AB**: Even when we don't control 100% of a song, having publishing, records, and sync together gives us an edge, and our sync team is where it really shows. They're strong because they understand both sides of the deal. They know what music supervisors need, what co-publishers and master owners will want, and how to move through clearance quickly, which often decides whether a song wins the brief. Their relationships with supervisors, agencies, and brands mean our songs get heard early, and their pitching is built around the right song for the moment rather than volume. A placement then lifts the whole song.
**LF: Round Hill works both classic catalogues and current writers. How does looking after a legacy song differ from building a new one?**
**AB**: With a legacy song, the work is preservation as much as promotion. Behind every classic is a story and keeping that story alive is what keeps the song alive. Done well, a catalogue song doesn't just get reissued or synced, it gets rediscovered by a new generation, and clean rights and metadata mean it's ready when its moment returns. With a new writer, the work is the relationship. We set up writing sessions and introduce our writer to other writers and producers. A good creative team acts as a sounding board, helps you develop your craft, and connects you with people you wouldn't otherwise meet. Our writers become part of the Round Hill Music family.
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Every song Round Hill looks after carries two timelines, the one it has already lived and the one still ahead. Amy’s work honours both. She preserves the stories behind the classics and helps new writers find the people and sessions that move their craft forward. Behind all of it is the groundwork that rarely makes headlines: clean rights and accurate metadata. When [The Shangri-Las](https://open.spotify.com/artist/1WvziZcLLYLoMMdmQx7qcN?si=xsCONtBLRRWX5wZDrRWZhA)’ 1964 single “[Remember (Walking in the Sand)](https://lyrics.lyricfind.com/lyrics/the-shangri-las-remember-walking-in-the-sand)” turns up in [Capone](https://open.spotify.com/artist/5tZCG7dzZBfmr64xw9elgL?si=pUtM2uFzRj2-hTUVdU7i6w)’s “[Streets Favorite](https://lyrics.lyricfind.com/lyrics/capone-streets-favorite)” and [Kreepa](https://open.spotify.com/artist/6XUob2lASlLLaavOTAw9Vb?si=dSkSZpxVRCSxqI6l2OAmuw)’s TikTok hit “[Oh No](https://lyrics.lyricfind.com/lyrics/kreepa-oh-no),” that groundwork decides whether listeners ever learn [Shadow Morton](https://open.spotify.com/artist/3mQTFRaKZKtbdlbGrB2UVS?si=9UpH2BBoSKCu5vGgC1EuXA) wrote it. A song can outlast every format it was released on, and accurate lyrics and credits keep it tied to the people who wrote it.
Thank you to Amy Birnbaum and the Round Hill Music team for sharing their perspective! Stay tuned for our next Publisher Spotlight, with more conversations featuring the publishers who shape how songs are heard, shared, and remembered.
About **Round Hill Music**
*A Catalog as Deep as Our Love for Music*
Round Hill Music is one of the world’s largest independent music rights companies, built on the belief that great songs deserve great stewardship. The company maximizes the value of music across its entire lifecycle, from the moment a song is written to the decades it spends reaching new audiences, through an integrated offering that spans publishing, rights management, royalty administration, creative services, sync, and licensing.
Its portfolio bridges music history and its future, pairing iconic legacy catalogs with emerging talent. At its heart is the Carlin Catalog, one of the largest independently owned publishing catalogs in the world, featuring works by Elvis Presley, James Brown, Gil Scott-Heron, Aretha Franklin, The Kinks, and many more: songs that shaped rock, soul, funk, and spoken word, and that continue to inspire artists today.
Today, Round Hill represents more than 200,000 copyrights across 150+ catalogs spanning generations and genres. With offices in New York, Nashville, Los Angeles, and the UK, the company combines the reach of a global player with the focus and flexibility of an independent, giving every catalog, and every songwriter behind it, the attention it deserves.
Learn more at [www.roundhillmusic.com](http://www.roundhillmusic.com/)
Follow: [Instagram](https://www.instagram.com/roundhillmusic/?hl=en)
*Written by: Kayla Higgins, Copywriter & Content Coordinator*
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